Gregory Payne


Account Manager

Gregory comes from a career in travel and tourism, first working in the hotel business before entering the tourist guide industry. As an account manager at another area guide for nearly three years, he consistently heard that the What-to-Do Guide was always number one in response. When the sales position opened up with What-to-Do, he saw a tremendous opportunity. He says, "It didn’t take me long to realize that I needed to combine my years of experience developing and implementing marketing strategies, including branding and ad design, and my years of vacation publication experience, with a superior publication and company, to advance my clients’ and potential clients’ market share.”

Gregory's strengths lie in customer service and operations. By doing everything from taking photos for clients to assisting with ad layout, he’s always eager to participate in the process in any way he can. He has spent countless hours helping clients with front line strategies as well as training team members to enhance their customers’ experience. He also has an eye for detail and is known for thinking outside the box, and he’s praised and admired for his dedication to his work and his work ethic.

He is extremely involved in his community, having served six years on the Gatlinburg Tourism Advisory board, as a board member of Gatlinburg Hospitality, with the United Way of Sevier County for six years (two years as board chair), ten years on the Relay For Life steering committee, and 15 years as a Rotarian, as well as numerous other area organizations. He is currently being proposed as a board member at the Good Shepherd Mountain Hope Clinic, providing Sevier County with free health care.

Gregory was raised in South Knoxville (only 15 minutes from Pigeon Forge), attended Walter State in Sevierville and began his career in Gatlinburg. He enjoys working out at the gym, yard work and dreaming of sailing. He lives with his daughter (who is in the hotel industry), his Lab, Doberman, Sheltie and cat. He has enjoyed being with Sunny Day since 1999 and looks forward to another 15 years.

Call Gregory at 757-797-3884 or 1-800-786-6932 ext. 371.