In 1977, Terri left an ad agency in Chicago for the opportunity to join a start-up publication on Sanibel-Captiva—a highly-sought after vacation destination. This was when the area was growing considerably with new businesses sprouting up and establishing roots in the community. For her, living and working on the Gulf Coast was a dream come true. Terri immediately jumped into her advertising role and within two years, she had expanded Sanibel's first visitor's publication, The Sanibel-Captiva Shopper's Guide from 12 to over 72 pages. When the guide merged with the local paper, her career in the newspaper business began. In time, she became manager of the Islander Newspaper and she won several Chamber of Commerce awards for the paper's work in supporting local charities and for her service on various community boards.
Terri has worked for the Sanibel-Captiva Sunny Day Guide since 2014. Her extensive background in tourism marketing along with a congenial approach to public relations has led to strong and friendly relationships with her clients. This is evidenced by the number of Terri's current clients who also advertised in her past publications. After all, she has more than 25 years of experience in knowing what clients want through the bonds she has created with them and also by establishing what guests to the islands need. Terri says, "Sunny Day Guide is a a top notch publication, all the work is first class to the point it almost sells itself. I feel proud to work with this publication especially when enlightening first time clients on its benefits and the satisfaction they will receive in return…. The biggest satisfaction for me is when a customer wants to do it again and again."
In her spare time, she enjoys her morning walks around Sanibel and also creating balanced, nutritional meals in the kitchen for her husband, Dan, a recent organ transplant and cancer survivor. Whenever possible, they take their RV on weekend trips to explore new places. Although she has always loved domestic cats and dogs, she also adores the wild rabbits, bobcats, coyotes and alligators that are found in this tropical paradise.
Call Terri at 757-797-3883 or 1-800-786-6932 ext. 372.