Smoky Mountains, TN

What-to-Do has been promoting local businesses to tourists in the Smoky Mountains since 1993, producing the best and most effective visitor guide, area map with coupons, lodging guide, and website for the Smoky Mountains resort area. Here are details about our print products and about our online profile pages at

To Purchase Smoky Mountains Advertising Space

Contact Gregory Payne at or call 757-797-3884.

What-to-Do Guide to the Smoky Mountains

Circulation: 600,000
Distribution: Mid-March thru Mid-March
Materials Due: 1/18/19 (1st Print)
4/19/19 (2nd Print)

What-to-Do Folded Tour Map

Circulation: 450,000
Distribution: Single Printing Beginning Mid-March
Materials Due: 1/25/19

Personalized Online PROFILE PAGE

Along with the purchase of a 1/4-page or larger What-to-Do ad, your business is showcased to visitors worldwide with your own Personalized Profile Page on including:

  • - Business Phone #, Address & Description
  • - Printable Coupon with Business Logo
  • - Links to Website & Social Media Pages
  • - Links to What-to-Do Ad & Menu
  • - Google Map Displayed on Page
  • - Expanded Amenities Listings for All Advertisers
  • - Editorial Links to Related Articles

More Options In Our Printed Guide


For a fraction of the usual price, restaurants can place a sample menu in What-to-Do and online, doubling exposure without doubling the cost. A half-page display ad purchase or larger is required.


Place a discounted full-page feature editorial next to your ad, creating a double truck spread dedicated exclusively to your business, doubling exposure without doubling the cost. A full-page display ad purchase or larger is required.

Sunny Day QR Code Program

Custom QR Codes in Your Guide Ad

Sunny Day Guide can provide a custom QR Code for ads one half-page or larger for no extra charge. Visitors scan your QR Code from your ad with their mobile devices and are sent directly to your Profile Page. Watch this video to see how our program works.

Ad Sizes and Templates

Download our InDesign ad templates from the links provided below. The sizing listed is width x height. Please see our Agency Spec Sheet for complete details on ad submission.

GUIDE Ad Sizes - SM

  • Full Page Vert
  • Content-Safe Area 4.78" x 7.612"
  • Trim 5.375" x 8.375"
  • Bleed 5.653" x 8.653"
  • Double Truck
  • Content-Safe Area 10.153" x 7.612"
  • Trim 10.75" x 8.375"
  • Bleed 11.028" x 8.653"

MAP Ad Sizes - SM

Printer Specifications & Ad Submission